Fleks App
User Experience & User Interface
Fleks is a pioneering car subscription company in Norway, redefining the traditional concept of car ownership by offering flexible, hassle-free subscription services.
As part of its offerings, Fleks provides subscribers with access to a customer app designed for tracking and managing car subscriptions. This project was initiated with the goal of identifing existing pain points, understanding users' needs, and aligning with their preferences for the app. The primary objectives of the redesign endeavor were to enhance user experience, optimize functionality for subscription management, and craft an intuitive and visually appealing interface.
Role
Research, sketching, wireframing, visual design, prototyping, testing.
2023
Examples of the old app before the redesign
Research
The research aimed to assess the user experience of the existing app, focusing on:
- Frequency and purposes of user engagement
- Main features utilized regularly
- Effectiveness of providing a comprehensive subscription overview
- Subscription page accessibility and clarity
- Encountered bugs or technical issues
- User pain points in navigation and functionality
- Feedback on desired improvements and additional features
- Overall satisfaction with the user experience.
User interviews
I conducted user interviews with a sample size of ten individuals to gather insights aimed at enhancing the app's functionality and user experience.
Research Synthesis
Following the interviews, I organized and categorized the data into an Affinity Map to gain a clearer understanding of pain points and areas for improvement.
Insights from Customer Service
Further insights from the customer service team highlighted recurring user issues with the app, providing valuable guidance for optimization and improvement efforts.
Possibilities for Improvements
Addressing key findings from user research, potential improvements for the app include:
- Redesign lock/unlock buttons to reduce confusion.
- Enhance user interface for a comprehensive overview of subscriptions and services.
- Integrate additional car-related details within the app for enhanced user convenience.
- Enable direct payment card updates within the app.
- Provide clear instructions and information on car-related actions.
- Streamline the process for changing binding times for a smoother user experience.
- Improve visibility and status of pending packages through clearer indicators or notifications.
Ideation
In the ideation phase, I utilized research insights to brainstorm solutions, addressing identified pain points and enhancing user experience. With a deep understanding of user needs, various ideas were explored to refine and optimize app functionality and design.
Prototype
In the next phase, I translated refined concepts into a high-fidelity prototype, integrating usability tests from users and feedback from the development team. This iterative process ensured the prototype accurately reflected user preferences and effectively met the project's objectives.
Other Projects
Ibexa
User Experience & Visual Design
Atlantes Loyalty Program
Visual Design & User Interface
Planta
Visual Identity & User Experience
© Mariam Yagubi. 2025
Fleks App
User Experience & User Interface
Fleks is a pioneering car subscription company in Norway, redefining the traditional concept of car ownership by offering flexible, hassle-free subscription services.
As part of its offerings, Fleks provides subscribers with access to a customer app designed for tracking and managing car subscriptions. This project was initiated with the goal of identifing existing pain points, understanding users' needs, and aligning with their preferences for the app. The primary objectives of the redesign endeavor were to enhance user experience, optimize functionality for subscription management, and craft an intuitive and visually appealing interface.
Role
Research, sketching, wireframing, visual design, prototyping, testing.
2023
Examples of the old app before the redesign
Research
The research aimed to assess the user experience of the existing app, focusing on:
- Frequency and purposes of user engagement
- Main features utilized regularly
- Effectiveness of providing a comprehensive subscription overview
- Subscription page accessibility and clarity
- Encountered bugs or technical issues
- User pain points in navigation and functionality
- Feedback on desired improvements and additional features
- Overall satisfaction with the user experience.
User interviews
I conducted user interviews with a sample size of ten individuals to gather insights aimed at enhancing the app's functionality and user experience.
Research Synthesis
Following the interviews, I organized and categorized the data into an Affinity Map to gain a clearer understanding of pain points and areas for improvement.
Insights from Customer Service
Further insights from the customer service team highlighted recurring user issues with the app, providing valuable guidance for optimization and improvement efforts.
Possibilities for Improvements
Addressing key findings from user research, potential improvements for the app include:
- Redesign lock/unlock buttons to reduce confusion.
- Enhance user interface for a comprehensive overview of subscriptions and services.
- Integrate additional car-related details within the app for enhanced user convenience.
- Enable direct payment card updates within the app.
- Provide clear instructions and information on car-related actions.
- Streamline the process for changing binding times for a smoother user experience.
- Improve visibility and status of pending packages through clearer indicators or notifications.
Ideation
In the ideation phase, I utilized research insights to brainstorm solutions, addressing identified pain points and enhancing user experience. With a deep understanding of user needs, various ideas were explored to refine and optimize app functionality and design.
Prototype
In the next phase, I translated refined concepts into a high-fidelity prototype, integrating usability tests from users and feedback from the development team. This iterative process ensured the prototype accurately reflected user preferences and effectively met the project's objectives.
Other Projects
Ibexa
User Experience & Visual Design
Atlantes Loyalty Program
Visual Design & User Interface
Planta
Visual Identity & User Experience
© Mariam Yagubi. 2025
Fleks App
User Experience & User Interface
Fleks is a pioneering car subscription company in Norway, redefining the traditional concept of car ownership by offering flexible, hassle-free subscription services.
As part of its offerings, Fleks provides subscribers with access to a customer app designed for tracking and managing car subscriptions. This project was initiated with the goal of identifing existing pain points, understanding users' needs, and aligning with their preferences for the app. The primary objectives of the redesign endeavor were to enhance user experience, optimize functionality for subscription management, and craft an intuitive and visually appealing interface.
Role
Research, sketching, wireframing, visual design, prototyping, testing.
2023
Examples of the old app before the redesign
Research
The research aimed to assess the user experience of the existing app, focusing on:
- Frequency and purposes of user engagement
- Main features utilized regularly
- Effectiveness of providing a comprehensive subscription overview
- Subscription page accessibility and clarity
- Encountered bugs or technical issues
- User pain points in navigation and functionality
- Feedback on desired improvements and additional features
- Overall satisfaction with the user experience.
User interviews
I conducted user interviews with a sample size of ten individuals to gather insights aimed at enhancing the app's functionality and user experience.
Research Synthesis
Following the interviews, I organized and categorized the data into an Affinity Map to gain a clearer understanding of pain points and areas for improvement.
Insights from Customer Service
Further insights from the customer service team highlighted recurring user issues with the app, providing valuable guidance for optimization and improvement efforts.
Possibilities for Improvements
Addressing key findings from user research, potential improvements for the app include:
- Redesign lock/unlock buttons to reduce confusion.
- Enhance user interface for a comprehensive overview of subscriptions and services.
- Integrate additional car-related details within the app for enhanced user convenience.
- Enable direct payment card updates within the app.
- Provide clear instructions and information on car-related actions.
- Streamline the process for changing binding times for a smoother user experience.
- Improve visibility and status of pending packages through clearer indicators or notifications.
Ideation
In the ideation phase, I utilized research insights to brainstorm solutions, addressing identified pain points and enhancing user experience. With a deep understanding of user needs, various ideas were explored to refine and optimize app functionality and design.
Prototype
In the next phase, I translated refined concepts into a high-fidelity prototype, integrating usability tests from users and feedback from the development team. This iterative process ensured the prototype accurately reflected user preferences and effectively met the project's objectives.
Other Projects
Ibexa
User Experience & Visual Design
Atlantes Loyalty Program
Visual Design & User Interface
Planta
Visual Identity & User Experience
© Mariam Yagubi. 2025
