Planta
Visual Design & User Interface
Planta is an app that helps plant parents confidently grow and care for their plants. Planta guides plant lovers to expand their plant collection and keep their plants healthy and happy with useful care tips and watering reminders.
Role
Research, user flow, sketching, wireframing, visual design, prototyping.
2022
Research & Exploration
User interviews
In order to build empathy with users and gain a deep understanding of their behavior and needs, I conducted three interviews. I asked the interviewees questions about their living situation, why they like to have plants in their homes, how they currently manage to care for them and whether they have any frustrations with this.
The main users of houseplants are young people and full-time workers. They wanted to keep houseplants in the home as well as the workplace also.
Age group: 25 to 55 years
Research Synthesis
After the interviews, I grouped and categorized the data into an Affinity Map which enabled me to have a clearer understanding of the users’ needs, goals, and motivations.
Research Insights
- Need proper reminder settings that users can customize.
- Details to represent the overall health of their plant babies.
- Lack of awareness that in what stage of the danger their plants are
- Keep on forgetting watering due to their busy lifestyle and different schedules for each plant.
- Lack of knowledge on how to give proper care to plants.
- Some are not aware of any applications and their functionality.
User Persona
Creating a user persona helps to understand user expectations, concerns, and motivations. I took the qualitative data from the interviews and turned it into a tangible persona.
Point of View
UserPeople between 25 to 55 years old with a busy lifestyle.
Insight
- Need proper reminder settings that can be customized
- Lack of awareness about the status of plants
- Need interesting features to get more engaged.
Insight
- Need proper reminder settings that can be customized
- Lack of awareness about the status of plants
- Need interesting features to get more engaged.
User Flow
Ideation
The next step was doing a low-fi sketch based on the user flow. Here quickly incorporated my brainstorming ideas into wireframes, and outlined the different screens within the app.
Style guide
High-fidelity Prototype
Other Projects
360° Engage
User Experience & Visual Identity
Mimir Generative AI
Visual Design & User Interface
Public 360° Design System
User Experience & User Interface
© Mariam Yagubi. 2025
Planta
Visual Design & User Interface
Planta is an app that helps plant parents confidently grow and care for their plants. Planta guides plant lovers to expand their plant collection and keep their plants healthy and happy with useful care tips and watering reminders.
Role
Research, user flow, sketching, wireframing, visual design, prototyping.
2022
Research & Exploration
User interviews
In order to build empathy with users and gain a deep understanding of their behavior and needs, I conducted three interviews. I asked the interviewees questions about their living situation, why they like to have plants in their homes, how they currently manage to care for them and whether they have any frustrations with this.
The main users of houseplants are young people and full-time workers. They wanted to keep houseplants in the home as well as the workplace also.
Age group: 25 to 55 years
Research Synthesis
After the interviews, I grouped and categorized the data into an Affinity Map which enabled me to have a clearer understanding of the users’ needs, goals, and motivations.
Research Insights
- Need proper reminder settings that users can customize.
- Details to represent the overall health of their plant babies.
- Lack of awareness that in what stage of the danger their plants are
- Keep on forgetting watering due to their busy lifestyle and different schedules for each plant.
- Lack of knowledge on how to give proper care to plants.
- Some are not aware of any applications and their functionality.
User Persona
Creating a user persona helps to understand user expectations, concerns, and motivations. I took the qualitative data from the interviews and turned it into a tangible persona.
Point of View
UserPeople between 25 to 55 years old with a busy lifestyle.
Insight
- Need proper reminder settings that can be customized
- Lack of awareness about the status of plants
- Need interesting features to get more engaged.
Insight
- Need proper reminder settings that can be customized
- Lack of awareness about the status of plants
- Need interesting features to get more engaged.
User Flow
Ideation
The next step was doing a low-fi sketch based on the user flow. Here quickly incorporated my brainstorming ideas into wireframes, and outlined the different screens within the app.
Style guide
High-fidelity Prototype
Other Projects
360° Engage
User Experience & Visual Identity
Mimir Generative AI
Visual Design & User Interface
Public 360° Design System
User Experience & User Interface
© Mariam Yagubi. 2025
Planta
Visual Design & User Interface
Planta is an app that helps plant parents confidently grow and care for their plants. Planta guides plant lovers to expand their plant collection and keep their plants healthy and happy with useful care tips and watering reminders.
Role
Research, user flow, sketching, wireframing, visual design, prototyping.
2022
Research & Exploration
User interviews
In order to build empathy with users and gain a deep understanding of their behavior and needs, I conducted three interviews. I asked the interviewees questions about their living situation, why they like to have plants in their homes, how they currently manage to care for them and whether they have any frustrations with this.
The main users of houseplants are young people and full-time workers. They wanted to keep houseplants in the home as well as the workplace also.
Age group: 25 to 55 years
Research Synthesis
After the interviews, I grouped and categorized the data into an Affinity Map which enabled me to have a clearer understanding of the users’ needs, goals, and motivations.
Research Insights
- Need proper reminder settings that users can customize.
- Details to represent the overall health of their plant babies.
- Lack of awareness that in what stage of the danger their plants are
- Keep on forgetting watering due to their busy lifestyle and different schedules for each plant.
- Lack of knowledge on how to give proper care to plants.
- Some are not aware of any applications and their functionality.
User Persona
Creating a user persona helps to understand user expectations, concerns, and motivations. I took the qualitative data from the interviews and turned it into a tangible persona.
Point of View
UserPeople between 25 to 55 years old with a busy lifestyle.
Insight
- Need proper reminder settings that can be customized
- Lack of awareness about the status of plants
- Need interesting features to get more engaged.
Insight
- Need proper reminder settings that can be customized
- Lack of awareness about the status of plants
- Need interesting features to get more engaged.
User Flow
Ideation
The next step was doing a low-fi sketch based on the user flow. Here quickly incorporated my brainstorming ideas into wireframes, and outlined the different screens within the app.
Style guide
High-fidelity Prototype
Other Projects
360° Engage
User Experience & Visual Identity
Mimir Generative AI
Visual Design & User Interface
Public 360° Design System
User Experience & User Interface
© Mariam Yagubi. 2025
